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SNAKE EYES ADVENTURE BOX

PARAMOUNT PICTURES

 

THE MISSION

With Snake Eyes being the #1 most requested character from the G.I. Joe Origins and with Fortnite recently introducing his character skin to their game, it was inevitable for him to have a prequel into his origins. 

We were tasked to amplify this movie amongst key audiences by producing something cool & trendy to tie into the world of gaming and Japanese street culture.

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THE APPROACH 

With origins rooted in Japanese traditions, we were inspired to develop, curate and design an adventure box that would also tie in with the capsule collection with Superdry X and the campaign tagline; Discover The Spirit of Adventure.

The boxes included:

  • T-Shirt from the Snake Eyes x Superdry X collection

  • Custom Snake Eyes game; Wins or Losses (incl. a dice cup, dice & custom Snake Eyes money)

  • A Snake Eyes booster pack consisting of character adventure cards with a special foiled Snake Eyes card 

  • G.I. Joe Origins film box set

We seeded boxes to social media influencers & digital press across key industries including gaming, fashion and MMA to name a few. Some key names include Harry Pinero, Tom Moutchi, anime lovers Joe Grind & Che Lingo and The Nerd Council.

44

2.4m

influencers
seeded

potential social
reach

THE VICTORY