SNAKE EYES ADVENTURE BOX
PARAMOUNT PICTURES
PURPOSE
With Snake Eyes being the #1 most requested character from the G.I. Joe Origins and with Fortnite recently introducing his character skin to their game, it was inevitable for him to have a prequel into his origins.
We were tasked to amplify this movie amongst key audiences by producing something cool & trendy to tie into the world of gaming and Japanese street culture.
INFLUENCE
With origins rooted in Japanese traditions, we were inspired to develop, curate and design an adventure box that would also tie in with the capsule collection with Superdry X and the campaign tagline; Discover The Spirit of Adventure.
The boxes included:
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T-Shirt from the Snake Eyes x Superdry X collection
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Custom Snake Eyes game; Wins or Losses (incl. a dice cup, dice & custom Snake Eyes money)
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A Snake Eyes booster pack consisting of character adventure cards with a special foiled Snake Eyes card
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G.I. Joe Origins film box set
We seeded boxes to social media influencers & digital press across key industries including gaming, fashion and MMA to name a few. Some key names include Harry Pinero, Tom Moutchi, anime lovers Joe Grind & Che Lingo and The Nerd Council.