BIG J'S STREET FOOD CLASH OVERVIEW
The Big J brand hosted a series of Streetfood clash throughout summer of 2017. The first event was a BBQ showdown which was sponsored by Luc Belaire & Bumbu Rum and saw street food brands going head to head for the title. The final event in collaboration with exclusive new rum drink Tump Rum Punch was the "End of Summer clash" to claim the final title of the year.
We consulted the Big J brand on the execution of the mini festival including event features all the way down to brand partnerships.
We also delivered 2 wrap up videos over 2 of the festival days to improve the brands positioning.