"For the culture" has become such an overused term that has just about lost all potency and meaning. However, I cannot think of a more appropriate expression to describe Nike’s incredible run of campaigns, ones that have not only demonstrated remarkable cultural consciousness, but have also exhibited a standard of cultural innovation that will set the tone for brand strategy in the years to come. Mid last year, during a discussion with a friend of mine, we were discussing the

The wait is on! So it’s that time of the year when we’re all obsessed with who will be performing at this years Wireless festival. The Wireless Festival 2018 line up was received earlier this afternoon and we’re shocked to say that we’re blown away by the line up on all 3 days. I’m not sure if it’s just me but the line up seems like it was released at an earlier stage this year which could be due to the impact of the artists included in this year’s line up giving us all time

Over a week into the new year and we can feel energies on a high already. The urge for success and great achievements lurk in the atmosphere in what seems like a year for miracles & victory to take place. In our last post we was still in 2017 and we touched on what a year we had throughout the entertainment industries, from the awards to the releases. 2017 was the year for laying foundations and learning lessons but this year has to be one where we’re executing and exceeding

It was a night to remember! A night which was to be the finale of a very successful collaboration between a music platform for upcoming artists and a youth marketing agency. After weeks of touring around the UK hosting cities such as Bristol, Birmingham, Sheffield & Leeds with performances from House of Pharaohs, Ammi Boyz, Daniel OG, Society of Alumni and many more talent; the finale at the Village Underground was not one to be missed. With key performers on the line up such

Last week was a week for celebrations in the creative industries. The MOBO Awards was held last week Wednesday in Leeds, the Grammy nominations were announced and last but not least the annual European Festival of Creativity; eurobest was held here in London. Having previously been hosted in cities such as Stockholm, Amsterdam & Lisbon, eurobest finally reached the capital to find its home in the basement of the historic Victoria House. Eurobest is hosted by Cannes Lions Inte

After teasing us with flagship stores in Toronto, Los Angeles and New York, Drake declares his love for London with our very own OVO store. The flagship store opened on Friday 17th November at 12pm however prior to the public opening there was a private launch attended by British artists such as Giggs, Krept & Konan, Fredo, Michael Dappah & Dave just to list a few. Situated in trendy Soho the store is the perfect location for the high end sports brand. In conjunction with Bri

Every year we look forward to the time where we sit down in front of the TV on a winters evening and switch the channel to the MOBOs. We look forward to a time where our culture is celebrated across the nation, celebrating excellence in our music across all genres. Established in 1996 by Kanya King as a platform that recognises and celebrates urban music; the MOBOs has played a role in the success of many artists including Stormzy, Ms Dynamite, Krept & Konan & many more. Bein

Sole DXB; Dubai's biggest street culture festival returns bringing urban culture to the world stage for the 6th year running. With talk of the success of last years festival still lingering in conversations almost a year later, it’s only right Sole wrap up this year with something epic. Dubai Design District (d3); the home of Dubai’s design community hosts Sole DXB 2017 as they continue to build legacy in the region for another year running. Keeping youth & creativity at the