"For the culture" has become such an overused term that has just about lost all potency and meaning. However, I cannot think of a more appropriate expression to describe Nike’s incredible run of campaigns, ones that have not only demonstrated remarkable cultural consciousness, but have also exhibited a standard of cultural innovation that will set the tone for brand strategy in the years to come. Mid last year, during a discussion with a friend of mine, we were discussing the

The wait is on! So it’s that time of the year when we’re all obsessed with who will be performing at this years Wireless festival. The Wireless Festival 2018 line up was received earlier this afternoon and we’re shocked to say that we’re blown away by the line up on all 3 days. I’m not sure if it’s just me but the line up seems like it was released at an earlier stage this year which could be due to the impact of the artists included in this year’s line up giving us all time

After teasing us with flagship stores in Toronto, Los Angeles and New York, Drake declares his love for London with our very own OVO store. The flagship store opened on Friday 17th November at 12pm however prior to the public opening there was a private launch attended by British artists such as Giggs, Krept & Konan, Fredo, Michael Dappah & Dave just to list a few. Situated in trendy Soho the store is the perfect location for the high end sports brand. In conjunction with Bri

Sole DXB; Dubai's biggest street culture festival returns bringing urban culture to the world stage for the 6th year running. With talk of the success of last years festival still lingering in conversations almost a year later, it’s only right Sole wrap up this year with something epic. Dubai Design District (d3); the home of Dubai’s design community hosts Sole DXB 2017 as they continue to build legacy in the region for another year running. Keeping youth & creativity at the