BLUE STORY STREET TEAM OVERVIEW

Blue Story Movie is a feature length film by Rapman and backed by Paramount Pictures & BBC films. It tells the tale of best friends Marco & Timmy who go to the same secondary school but live in Peckham & Lewisham respectively. The two wind up on rival sides of a never-ending South London postcode war after Marco is beaten up by Timmy's childhood friends.

With the film touching on relevant issues going on in our community today, it was only right that we created physical presence on the ground in order to reach all areas of the community to raise awareness & build buzz around the film.

THE MISSION

We curated a street team to go out into various locations around the UK including Coventry, Birmingham, Stratford, Brixton & most importantly Peckham & Lewisham. One week before release & dressed in Blue Story customised hoodies our team set out to inspire & inform the communities about the film & it's messages. 

THE VICTORY

10

 FOOT SOLDIERS

 10,000+ 

CIVILLIANS

DIRECTLY IMPACTED

PRIME UK

BASES

Community
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KINDE GROUP 2020
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