BLUE STORY MOVIE WORLD PREMIERE OVERVIEW

Blue Story Movie is a feature length film by Rapman and backed by Paramount Pictures & BBC films. It tells the tale of best friends Marco & Timmy who go to the same secondary school but live in Peckham & Lewisham respectively. The two wind up on rival sides of a never-ending South London postcode war after Marco is beaten up by Timmy's childhood friend.

One week before release before Blue Story was released in all major cinemas nationwide, Paramount held a world premiere for the movie at Curzon Mayfair. In light of what would be a cultural moment in history, celebrities & social media influencers would be invited to the early screening to experience the moment ushered in via a Blue carpet & welcomed by press & media.

THE MISSION

With a powerful message attached to the movie, we were tasked to invite influencers who aligned most with the story to celebrate the cultural moment. Our attendees included the likes of SBTV founder; Jamal Edwards, BBC 1xtra DJ & Lewisham's; Kenny Allstar, rapper & actor; Shystie and Peckham's finest entertainer; Harry Pinero. We also had a hand in allocating press & media slots to 2 of the largest urban platforms; SBTV & Link Up TV.

1/9

THE VICTORY

100%

INFLUENCER

ATTENDANCE

858K 

SOCIAL MEDIA

REACH

77K+

SOCIAL MEDIA

REACTIONS

MORE VICTORIES

No.1

HIGHEST GROSSING

BRITISH URBAN FILM OF

ALL TIME

BAFTA NOMINEE

 No.3 

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