adidas Originals

Social Media Activation + Live Event

To celebrate the release of the adidas NMD 2, adidas threw a launch party in their vey own flagship store. The theme was to celebrate London's Underground so it was only right we invited some of the best upcoming artists & DJ's in London such as Tiffany Calver, A.G., Crack Stevens and Daniel O.G. 

Hosted by Concepts Studios we wanted to create a London experience so ensured that the music and branding on the night reflected this, all the way down to the hospitality on the night which included the traditional fish & chips meal "adidas style".

Whilst supporting the delivery of the event, we managed all social media activation on the night including; briefing the content creators, driving social activation using the personalised adidas Originals branded GIF creator as well as communicating with talent to produce real time social posts.