PRIME VIDEO UK
JUNGLE COMMUNITY SCREENING
PURPOSE
Jungle is a 6-part musical drama series that launched on Amazon Prime Video. It features top UK rap artists blending music & dialogue alongside creatively ambitious cinematography and design to capture the lives of several strangers each facing their own struggles.
Jungle creators Junior Okoli & Chas Appeti are first time directors and we wanted to create an opportunity for young people from disadvantaged backgrounds who are interested in creative careers to have access to the tools needed to make it in the industry. We also aimed to grant the young people exclusive access to some of the featured talent from the series.
INFLUENCE
We connected with a number of community organisations and charities based in the UK that aim to educate and equip at risk young people with the tools that can change the trajectory of their lives.
Through Jungle's key messaging it was important that we provided opportunities to give back to the community the story was reflecting. We invited each organisation's leader to the World Premiere at Odeon Luxe then thei kids the following week for a screening of episode 1 and Q&A with Jungle creators Junior & Chas and the show's stars included street rappers RA & Skeamer.
Organisations and charities included Step Now, Ruff Squad Arts Foundation, Hey Big Sis and Hatch Films to name a few. All organisations use creative approach in order to fulfil their purposes.
