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PARAMOUNT PICTURES

BLUE STORY GIVEAWAY / COMPS

The mission

Blue Story Movie is a feature length film by Rapman and backed by Paramount Pictures & BBC films. It tells the tale of best friends Marco & Timmy who go to the same secondary school but live in Peckham & Lewisham respectively. The two wind up on rival sides of a never-ending South London postcode war after Marco is beaten up by Timmy’s childhood friends.

We were challenged by Paramount Pictures to build the buzz around the Blue Story movie in the lead up to its release by engaging fans through the use of competitions and giveaways.

THE APPROACH

We approached various media platforms to offer their followers the opportunity of a lifetime through hosting tailored competitions. The prize? Attend a luxurious World Premiere in Mayfair with a friend and amongst the hottest celebrities in the country. 

We delivered campaigns alongside platforms such as Complex UK, TRENCH Magazine and SBTV to name a few. With SBTV we set up a talent competition for emerging talent using the hashtag #ThisIsOurStory where fans were encouraged to perform and share their own personal stories with a freestyle rap or song. We also donated a number of tickets to youth community groups around the UK such as FBB & #TheBroCode.

Winners of the competitions attended the luxurious screening at Curzon, Mayfair where they got the chance to meet the stars of the film.

Blue Story Radio Competition with M LavontelleThe Beat London
00:00 / 01:15

THE VICTORY

26.3k

2.3m

social media 
reactions

social media
reach

1

bafta nominee