PRIME VIDEO UK
JUNGLE WORLD PREMIERe
The purpose
Jungle is a 6-part musical drama series that launched on Amazon Prime Video. It features top UK rap artists blending music & dialogue alongside creatively ambitious cinematography and design to capture the lives of several strangers each facing their own struggles. Our overall strategy was to bring the "streets into the spotlight" via Jungle and for that to become the theme at a blue carpet premiere event.
The influence
Alongside our partners we co-produced what was to be a star studded red carpet event with the UK's most prominent underground artists including Rimzee, M24, Jaykae, Jordan McCann, K Koke. IAMDDB, Bandokay & Double Lz to name a few.
An experiential premiere event saw special guests exclusively view the first 2 episodes of Jungle complimented by a live choir segment from one of the soundtracks and a live reenactment from one of the opening action scenes.
"THIS IS THE BEST PREMIERE I'VE BEEN TO IN ALL MY YEARS"
DIZZE RASCAL
THE APPROACH
In light of what would be a cultural moment, our main focus was ensuring the event would have a ripple effect onto the wider community. We particularly focused on recent successes from Peckham & Lewisham amongst other key figures in the community.
We welcomed the likes of Harry Pinero, Kenny Allstar & Jamal Edwards to a blue carpet experience and an early screening of Rapman's Blue Story. Our invitees were met on the carpet by the press/media we secured spots for including 2 of the UK's largest urban media platforms; SBTV & Link Up TV.
