Pitch Like A Boss | PARAMOUNT PICTURES EVENTS & EXPERIENTIAL

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LIKE A

BOSS

 

THE
MISSION

To drive awareness for a new beauty themed movie; Like A Boss featuring Tiffany Haddish and Rose Byrne. Best friends Mia & Mel run a cosmetics company that they've built together from the ground up but when they are in over their heads financially, they are tempted with a buy-out offer that's too tempting to pass up.

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THE APPROACH 

With themes such as investment, business & female empowerment being prominent within the film, we responded to the brief by creating a Dragon's Den style competition calling all female bosses and aspiring beauty entrepreneurs to pitch their brands for a cash prize of £2000.

 

We delivered an experiential day for final panelists & judges to take part in a pitching process. Held at London’s prettiest cafe; Saint Aymes, panelists experienced a “Like A Boss” experience filled with pampering & glam at the sought after female owned cafe.  

After sifting through hundreds of applications, 7 finalists were chosen to pitch but the winners of the competition would be Banasa Williams & Joti Sohi, founders of Ksoni who impressed our all-star judging panel including Bernicia Boateng, Anouska Ryan & Toni Tone. Ksoni is a range of natural bathroom products in plastic-free packaging!

Pitch Like A Boss - The trailer

THE VICTORY

2+

£2000

press features
(incl. marie claire uk)

CASH PRIZE AWARDED

430K

LIVE SOCIAL REACH

RELATED WORKS

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events
BOSS & BLOOM + top creator day
Supporting #YoutubeBlack Black History Month's tentpole events dedicated to Black creators on the platform