After teasing us with flagship stores in Toronto, Los Angeles and New York, Drake declares his love for London with our very own OVO store. The flagship store opened on Friday 17th November at 12pm however prior to the public opening there was a private launch attended by British artists such as Giggs, Krept & Konan, Fredo, Michael Dappah & Dave just to list a few.
Situated in trendy Soho the store is the perfect location for the high end sports brand. In conjunction with Brinkworth and Wilson Brothers, the 'October's Very Own' store not only stocks exclusive merch but holds a few capsule collections also. We can tell the store was built for the fans as the stock price ranges from £32 to £110. The store opening hours are; Monday to Saturday 12pm to 7pm and Sunday 12pm to 6pm. You don't have to convince me twice where do I sign up to work?
Check out the store for yourself;
OVO London Flagship 1C Poland St. Soho, London W1F 8PR
Check out the mini gallery below of some of the moments that we captured at the launch yesterday: