UBER + UBER EATS INFLUENCER PARTNERSHIP OVERVIEW
As Uber was on their way to becoming the ride hailing giants across the UK, one of their priorities was to increase the amount of people riding with Uber through the use of social media influencers.
In addition, they also decided to apply a similar method once they had launched their food delivery service where the ultimate aim was to gain their share of the market where Deliveroo was a main competitor.
In a bid to get people to use their services, Uber decided to partner with our social media influencers in order to drive sign ups. Then due to the success rate of this; Uber Eats followed suit, tapping into the highest performers from our network.
With each influencer being issued their own personalised discount code, they would promote alongside existing content or develop strategies to drive engagement; incentivised by a commission. London was the most prominent location followed by other areas in the UK.
Tapping into our network of influencers, we partnered with over 45 influencers where we co-created content with them to promote their codes.
We also dedicated time to review their results where we implemented strategies and set competitive targets based on this.
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