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PARAMOUNT PICTURES

ACMS digital screens

The mission

Blue Story Movie is a feature length film by Rapman and backed by Paramount Pictures & BBC films. It tells the tale of best friends Marco & Timmy who go to the same secondary school but live in Peckham & Lewisham respectively. The two wind up on rival sides of a never-ending South London postcode war after Marco is beaten up by Timmy’s childhood friends.

On top of the traditional OOH media routes, we were tasked to amplify Blue Story's media opportunities in local communities, specifically targeted at the "hard to reach" youngsters whom were the primary audience for this movie.

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THE APPROACH

We approached our media partner, ACMS (All City Media Solutions) who offer one of the most targeted OOH digital advertising solutions there are in the country. We secured a 15" spot for an exclusive trailer to run for a 4 week live period. 

Based in 35 chicken shops across the UK, ACMS helped us deliver the trailer across their screens impacting local communities with a particular focus on their younger audiences.

"With an increasing appetite in the UK for more homegrown films, we are always on hand to support raw grassroots talent who can turn their real stories into a creative force"

Stephen Waller

Director, All City Media Solutions

THE VICTORY

4

no.1

week live
period

highest grossing
urban film of all time

6.6m

impacts