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JUNGLE WORLD PREMIERE
PRIME VIDEO UK
PR / Media Outreach
Guest-list Management
Red Carpet Management
Talent Management
Services
Prime Video wanted a creative and impactful launch of Jungle, a 6-part musical drama series. It features top UK rap artists blending music & dialogue alongside ambitious cinematography to capture the lives of several strangers facing their own struggles.
Purpose
Our strategy, inspired by Jungle, was “streets into the spotlight”. We co-produced a star studded blue carpet premiere with the UK’s most prominent underground artists including Rimzee, M24, Jaykae, Jordan McCann, K Koke. IAMDDB, Bandokay & Double Lz. The experiential premiere saw special guests exclusively view the first 2 episodes of Jungle, complimented by a live choir segment from one of the soundtracks and a live reenactment from one of the opening action
scenes.
Approach
Victory
75O + CULTURAL GUESTS IN ATTENDANCE
5 RED CARPET MEDIA SECURED (Including BET UK, What Rappers Wore & Dose
Of Society)
NO.2 ON PRIME VIDEO UK ON WEEK OF LAUNCH