The mission

With a broad & relatable appeal, Snake Eyes: G.I. Joe Origins was to be an action packed movie starring the likes of Crazy Rich Asians, Henry Golding and Money Heists, Úrsula Corberó. With the launch of a limited Snake Eyes x Superdry X capsule on the horizon, we were tasked to activate the collection amongst key audiences.  

THE APPROACH 

We curated a launch event at Superdry's London Westfield Store featuring a custom photo-booth, a promotional area and other activities where shoppers and special guests would immerse into the world of Snake Eyes.

​

Our special guests which consisted of influencers across relevant industries including gaming, anime, Japanese street culture & fashion were invited down to the store for a gifting experience like no other.

We replicated the gifting experience at Superdry's Manchester Arndale store, where we engaged with key figures in Manchester's underground scene. ​

33

3.1m

influencers
engaged

live social
reach

211

photobooth
sessions

digital pr

SNAKE EYES "ADVENTURE" GIFT BOX

A cool and trendy adventure gift box embodying the "spirit of adventure" including a Snake Eyes Booster Pack, custom Snake Eyes game & more 

BRAND PARTNERSHIPS

SNAKE EYES: G.I JOE &
SUPERDRYX 

Discover the spirit of adventure as Snake Eyes reveals its action-filled characters to Superdry's statement street style range, Superdry X