SUPERDRY X gIFTING EXPERIENCE & SCREENING | PARAMOUNT PICTURES | EVENTS & EXPERIENTIAL

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SNAKE

EYES

 

The mission

With a broad & relatable appeal, Snake Eyes: G.I. Joe Origins was to be an action packed movie starring the likes of Crazy Rich Asians, Henry Golding and Money Heists, Úrsula Corberó. With the launch of a limited Snake Eyes x Superdry X capsule on the horizon, we were tasked to activate the collection amongst key audiences.  

1/12
1/5

THE APPROACH 

We curated a launch event at Superdry's London Westfield Store featuring a custom photo-booth, a promotional area and other activities where shoppers and special guests would immerse into the world of Snake Eyes.

Our special guests which consisted of influencers across relevant industries including gaming, anime, Japanese street culture & fashion were invited down to the store for a gifting experience like no other.

 

We replicated the gifting experience at Superdry's Manchester Arndale store, where we engaged with key figures in Manchester's underground scene. 

THE VICTORY

33

3.1m

influencers
engaged

live social
reach

211

photobooth
sessions

RELATED WORKS

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digital pr
SNAKE EYES "ADVENTURE" GIFT BOX
A cool and trendy adventure gift box embodying the "spirit of adventure" including a Snake Eyes Booster Pack, custom Snake Eyes game & more 
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BRAND PARTNERSHIPS
SNAKE EYES: G.I JOE &
SUPERDRYX 
Discover the spirit of adventure as Snake Eyes reveals its action-filled characters to Superdry's statement street style range, Superdry X