SUPERDRY X gIFTING EXPERIENCE & SCREENING | PARAMOUNT PICTURES | EVENTS & EXPERIENTIAL
SNAKE
EYES
The mission
With a broad & relatable appeal, Snake Eyes: G.I. Joe Origins was to be an action packed movie starring the likes of Crazy Rich Asians, Henry Golding and Money Heists, Úrsula Corberó. With the launch of a limited Snake Eyes x Superdry X capsule on the horizon, we were tasked to activate the collection amongst key audiences.
THE APPROACH
We curated a launch event at Superdry's London Westfield Store featuring a custom photo-booth, a promotional area and other activities where shoppers and special guests would immerse into the world of Snake Eyes.
Our special guests which consisted of influencers across relevant industries including gaming, anime, Japanese street culture & fashion were invited down to the store for a gifting experience like no other.
We replicated the gifting experience at Superdry's Manchester Arndale store, where we engaged with key figures in Manchester's underground scene.
THE VICTORY
33
3.1m
influencers
engaged
live social
reach
211
photobooth
sessions
RELATED WORKS
digital pr
SNAKE EYES "ADVENTURE" GIFT BOX
A cool and trendy adventure gift box embodying the "spirit of adventure" including a Snake Eyes Booster Pack, custom Snake Eyes game & more
