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WHITE MEN CAN'T JUMP
DISNEY UK
Brand Partnerships
Event Planning / Management
Event Design
Guest-list Management
Content Production
Services
Disney approached our partnerships division to secure a promotional partner for the remake of the 1992 American Sports Comedy Film, White Men Can’t Jump. The film starring Jack Harlow, Sinqua Walls and Vince Staples would stream on Disney+.
Purpose
#UpYourGame
We secured a partnership with Kick Game; a brand at the forefront of the sneaker world in the UK, that has their finger on the pulse across sport & culture. This was the perfect fit for White Men Can’t Jump, a nostalgic, streetwear-heavy film.
Our events team produced an experience which kicked off with a pre-screening reception at Kick Game’s flagship Covent Garden store. It included live entertainment, basketball activations, and fun competitions. Kick Game ran additional competitions exclusively at their UK stores, offering a range of prizes including a 55” Smart TV, custom Kick Game x White Men Can’t Jump basketballs and more.
Approach
Influence
1.8M LIVE SOCIAL REACH
