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#SUMOTHERCUP
PARAMOUNT PICTURES UK
Event Planning / Management
Event Design
Brand Partnerships (Charity)
PR/Media Outreach
Graphic Design
Services
Establishing our ongoing relationship with Paramount Pictures, we were asked to build buzz around the release of Sumotherhood by celebrating the film’s grassroots energy.
Purpose
We produced #SUMOTHERCUP, a celebrity charity football tournament in aid of education & the football charity Football Beyond Borders (FBB). The stand out tournament reflected the packed action, friendship fest, and urban themes in Sumotherhood. In addition to the event design and branding, our creative team designed the match day programme and custom kits. We hosted
an 8 team football tournament consisting of Paramount Execs, Sumotherhood Crew/Cast and some of London’s most popular grassroots clubs such as SE Dons, Hackney Wick FC, I’m Just Bait FC & Grenfell Athletic.
Approach
Victory
7.7M INFLUENCER & TEAM SOCIAL REACH
10+ FBB STUDENTS GAINED VALUABLE WORK EXPERIENCE ON THE DAY
