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BLUE STORY
PARAMOUNT PICTURES UK
PR/Media Outreach
Press Junkets
Media Buying
Guest-list Management
Services
Blue Story follows best friends Marco (Micheal Ward) and Timmy (Stephen Odubola) who, from different areas of South London (Peckham and Deptford), find themselves becoming enemies in a violent and insidious postcode war between the Peckham Boys and the. Ghetto Boys.
Paramount Pictures UK appointed KINDE as a specialist agency to launch Blue Story to a youth audience across the country. Our goal was to amplify Blue Story’s array of homegrown talent whilst promoting the key messaging & storytelling around the film.
Purpose
We delivered press interview junkets with key grassroots media platforms. We were also tasked to run street teams, secure media placements, run competitions & manage the guest-list for its world premiere!
For general press junkets we secured cultural platforms with cult followings. This included MOBOs, The Beat FM, Reprezent Radio, and hosted by presenters such as “street” journalist Mr Montgomery and Henrie Kwushue. We also delivered interview content for Blue Story’s leading talent, Stephen Odubola with GUAP Magazine & the 90’s Baby’s Show podcast.
Approach
Victory
NO.1 HIGHEST GROSSING BRITISH FILM OF ITS GENRE OF ALL TIME
3RD UK BOX OFFICE (OPENING WEEKEND)
