We created a tastemaker screening, a press junket, influencer seeding, and managed overall press coverage. The special event was held in the iconic and culturally vibrant Battersea Power Station, and had various activations that captured African roots and created instagrammable opportunities. This included a market stall and an artistic installation of a “keke”, the bright yellow tricycle used on the streets of Lagos. We complimented the “Welcome To Lagos” themed launch with Nigerian snacks & drinks, finalised with a specially curated PR gift box. We secured press junkets and coverage from BBC Radio 1 Xtra, Reprezent Radio and Amaka Studios to name a few.