Water & Garri

WATER & GARRI

PRIME VIDEO

Event Planning / Management

Event Design

Guest-list Management

PR / Media Outreach

Sponsorship

Graphic Design

Services

Establishing our ongoing relationship, Prime Video’s international team approached us to lead on yet another UK launch of an African title, Water & Garri. Alongside this we were also tasked on leading the US launch of this title with a focus on New York.

The aim was to drive awareness & anticipation towards the film whilst developing an intercontinental appeal and ultimately making it a must see Prime Video original.

Purpose

With Tiwa Savage starring as the main character in her debut acting role, we curated a tailored press run alongside Grammy Award Winning Director, Meji Alabi and her co-lead Andrew Yaw Bunting.

In the UK we secured interviews with leading radio stations including BBC 1 Xtra & KISS FM across their drive time shows. Other broadcast opportunities included BBC World & BBC Africa and social content with the likes of Buzzfeed & BET UK. We also secured coverage with ELLE UK, The Guardian and Metro UK to name a few.

In addition to this we held a special UK exclusive premiere at the iconic Cinema At Selfridges featuring various activations that captured the essence of “Eastside” a fictional place in Africa through the use of colours and decor. Guests in attendance included Daniel Sturridge, Leigh-Anne Pinnock, Zeze Millz and Deborah Ayorinde who were entertained by an exclusive screening of the movie alongside a Q&A with lead cast members, director and executive producers. Guests
also enjoyed drinks sponsored by Don Julio.

In the US we engaged with the likes of Okay Player, The Breakfast Club, BET, Good Morning America & NY TImes. To complement an exciting press run stateside we held a press screening which was attended by the likes of Simi, Rashad Bilal and Aweng Chuol.