With the decision to cast Halle Bailey, a black actress as the lead character, we focused on a partnership that reflects the bold and inclusive decision. We landed on Farai London, a luxury womenswear brand that produces adventurous and spectacular pieces that ooze confidence.

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We worked with Farai London & the UK Disney Partnerships team to produce a limited-edition of Little Mermaid inspired bikinis and cover ups. The collection was hand painted by the designers at Farai, featuring corals & reefs inspired by The Little Mermaid movie. In line with the film’s release, Farai exclusively launched the limited collection to key influencers and talent at an official Disney UK event in Greek Street. Following this they were sold exclusively online and promoted via press and content creators.

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