Snake Eyes x Superdry X

SNAKE EYES X SUPERDRY X

PARAMOUNT PICTURES UK

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Brand Partnerships

Event Planning / Management

Guest-list Management

Influencer Seeding / Media Drop

Services

Snake Eyes was the latest instalment in the G.I. Joe Origins film series. As the #1 most requested character, a backstory about Snake Eyes’ was highly anticipated. Our role was to promote the film to a broad audience with a relatable appeal through movie inspired merch.

Purpose

With origins rooted in Japanese traditions, we identified global fashion retailer Superdry as the ideal partner. Superdry references Japanese influences across their brand, giving a perfect avenue to introduce the Snake Eyes themes & characters. Alongside Superdry’s design team, we created a limited collection including t-shirts, hoodies & bomber jackets. The collection launched
at participating Superdry stores, London Westfields, Manchester Arndale & Birmingham Bullring, whilst also taking over their store digital screens.

We curated a launch event at Superdry’s London Westfield store featuring a custom photobooth, a promotional area and other activities where shoppers & special guests would immerse into the world of Snake Eyes. We invited influencers across various industries for an unforgettable instore gifting experience - an adventure box inspired by the movie.

Approach