PIECE BY PIECE
UNIVERSAL PICTURES

Event Planning / Management
Event Design
Guest-list Management
Red Carpet Management
Talent Management
Graphic Design
Services


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In a newly formed partnership, Universal Pictures appointed us to deliver their UK events to launch Pharrell Williams’ new biopic movie, Piece By Piece. Piece By Piece invites audiences on a vibrant journey through the life of the cultural icon through the lens of LEGO animation.
The movie is a musical delight that uses colour & play in collaboration with LEGO to depict an iconic story filled with emotions. It features a handful of OGs who featured in Pharrell’s journey including the likes of Jay-Z, Snoop Dogg & Missy Elliot - all in LEGO form.
Purpose



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We produced 2x events over a 7 day period where we invited influencers & celebrities to a unique cinematic experience tapping into the playful themes of the biopic with activations we designed & built.
Including “Guess That Pharrell Hit” where we playfully displayed clues to Pharrell’s diverse catalogue of music he wrote, produced or performed through a combination of lego animation and emojis. Guests would have to guess before spinning a 3D cube to reveal the answer. We also built a minifigure station where guests were able to build their own lego using a diverse set of items including a t-shirt, bottoms and accessory of their choice.
Both events were attended by cultural figures from music and fashion industries with one event including a special introduction to Pharrell by Ghetts on behalf of MOBOs as well as a Q&A with Ben Smith. Attendees across both events included Krept & Konan, The Compozers, Keisha Buchanan, Tolu Coker and Sheneiece Charway.
Approach



Influence
“Pharrell is a legend, I think we’re going straight to the lab (studio) after this”
The Compozers

