PITCH LIKE A BOSS LIVE COMPETITION
Like A Boss is a movie by Paramount Pictures featuring Tiffany Haddish, Rose Byrne & Salma Hayek. The movie is based on 2 best friends Mia & Mel who run their own cosmetics company that they've built from the ground up but when they're in over their heads financially, the prospect of a big buyout from a notorious titan in the beauty industry proves too tempting to pass up.
Inspired by the release we created & hosted a competition giving budding beauty entrepreneurs the opportunity to pitch their products & services for a cash prize of £2000. We invited 7 finalists to a day event at Saint Aymes to pitch their ideas to 3 boss judges & to take part in a filming session.
The winners of the competition were Banasa Williams & Joti Sohi, founders of Ksoni who impressed our judging panel including Bernicia Boateng, Anouska Ryan & Toni Tone. Ksoni is a range of natural bathroom products in plastic-free packaging!
THE MISSION
With themes such as investment, business & female empowerment being prominent within the film, we were inspired to empower the next best thing in the beauty industry by granting budding entrepreneurs the opportunity to pitch for a cash prize of £2000 helping take their business to new heights.
Our events team delivered a full day event for final panelists & judges to take part in the pitching process. Held at London's prettiest cafe, panelists experienced a "Like A Boss" experience.
THE VICTORY
7
FINAL PANELISTS
£2000
CASH PRIZE AWARDED
430K
LIVE SOCIAL
REACH