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PARAMOUNT PICTURES

BLUE STORY PRESS JUNKET

 

THE MISSION

Blue Story Movie is a feature length film by Rapman and backed by Paramount Pictures & BBC films. It tells the tale of best friends Marco & Timmy who go to the same secondary school but live in Peckham & Lewisham respectively. The two wind up on rival sides of a never-ending South London postcode war after Marco is beaten up by Timmy’s childhood friends.

Paramount Pictures appointed us as their specialist agency to deliver press junkets with key grassroots media platforms and presenters in order to amplify Blue Story's homegrown cast whom for many was their big screen debut. 

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THE APPROACH

We tailored our approach by collaborating with media platforms who are prominent within youth culture and maintain a cult-like following.

For general press junkets we secured the likes of MOBOs, The Beat FM & Represent Radio whilst presenters included the likes of Mr Montgomery who is also known as the "street journalist", Henrie Kwushue and Remi Burgz. 

 

In addition to this, we delivered special interview content for Blue Story's leading character, Stephen Odubola where we tapped in youth platform, GUAP Magazine to follow him to his old council estate in South East London. We also organised an appearance on the 90s Baby's Podcast show. 

Presenters & platforms were able to authentically curate questions that would further communicate the film's key messages.

THE VICTORY

12

3rd

interview
junkets

uk box office
(opening weekend)

205.3k

potential
reach