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BERLIN FAN EXPERIENCE
UNIVERSAL PICTURES
Talent Curation
Talent Management
Guest-list Management
Services
We were appointed to deliver the UK campaign for MICHAEL, the biopic celebrating one of the greatest artists of all time, Michael Jackson.
Recognising fan-driven user-generated content as a key catalyst for the campaign, we were tasked to engage with influencer communities and superfans by sending them to fan events across the campaign.
Purpose
Our first campaign beat focused on curating a group of superfan influencers and flying them out to Berlin for a global fan celebration alongside creators from around the world. Our talent team onboarded a standout mix of personalities including The Thorpes, The Kabs, Jourds, Moyo and Benzo, among others.
After touching down in Berlin, the group were welcomed with an intimate dinner ahead of the world premiere. Across the trip, they took part in a series of curated activities before attending an exclusive preview screening introduced by The Jacksons.
Back in the UK, we curated a guest list of influencers and celebrities for a multi-media screening of MICHAEL at The O2, attended by names including Krept & Konan, LeoStayTrill, Zeze Millz and Aston Merrygold.
Approach
Victory
467+ PIECES OF ORGANIC CONTENT [BERLIN]
43.4M COMBINED REACH [BERLIN]
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