Gangs Of Lagos

MICHAEL HOUSE PARTY

UNIVERSAL PICTURES

Event Production

Event Management

Event Design

Guestlist Management

Graphic Design

Services

We were appointed to deliver the UK campaign for MICHAEL, the biopic celebrating one of the greatest artists of all time, Michael Jackson.

Recognising fan-driven user-generated content as a key catalyst for the campaign, we were tasked with creating an immersive experience designed specifically for influencer communities and superfans to engage with, capture, and share organically.

Purpose

Our response? An old-school house party!

We took over Stormzy’s House Party venue in Soho and transformed it into an immersive Michael Jackson-inspired experience through the lens of the film. Each room celebrated a different chapter of Michael’s life and legacy; from a media and fan activation space with exclusive #MICHAELHouseParty tees, to a recreated studio and interactive dance experience inspired by “Don’t Stop ’Til You Get Enough.”

Throughout the space, film stills, poster artwork and unit photography brought the story to life, while upstairs guests explored iconic MJ looks through an AR wardrobe mirror. At the centre of it all was the kitchen party, with a DJ line-up headlined by Trevor Nelson celebrating Michael Jackson’s timeless catalogue and era-defining hits.