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KINDE is an entertainment & marketing agency dedicated to championing underrepresented cultures with a focus on youth & black culture. KINDE was established in 2018 by South Londoner; Michael Makinde who has an expertise in content development, a passion for entertainment and love for community.
He identified the need for uncommon perspectives in the UK entertainment & marketing industry whilst challenging the traditional agency set up. Originating from a Yoruba (Nigerian Tribe) descent, KINDE derives from the surname of our founder - “Makinde” which traditionally translates to “go to war, defeat the opposition and capture their leader” - essentially meaning VICTORY in todays day & age!
WHO WE ARE...
CHAMPIONING NEW
VOICES 🏆
Our core mission is to champion underrepresented cultures and engage with new voices in the work that we do ensuring they are seen & heard. Whether youth culture or black culture, we are all about celebrating voices in these communities & engaging with them in refreshing ways.
"We serve with purpose, we create influence & we deliver victory"
We believe delivering victory is more than just producing big numbers, it is also about creating influence and making an impact beyond the surface in order to make a long term change. We consider what is authentic & valuable to a particular audience.
MEANINGFUL
EXPERIENCES! 🙏🏾
PUSH CREATIVE
BOUNDARIES 💪🏾
We help our partners push their boundaries of creativity through our innovative approaches & uncommon perspectives. We love finding new & exciting ways in which we can communicate a brand or product’s core message. We thrive in the process of bringing to life something that has never been done before or done in a more innovative way.
CONQUER CHALLENGES✌🏽
We believe that in order to achieve extraordinary results and to become victorious, we must overcome the challenges that stand before us. We embrace all sorts of challenges and it isn’t a thing for us to pivot if things change.