THE LITTLE MERMAID X FARAI | DISNEY | PARTNERSHIPS
THE LITTLE
MERMAID
PURPOSE
Disney approached our partnerships division to propose potential partners for the upcoming live re-imagination of Disney's The Little Mermaid. The beloved story of Ariel, a beautiful and spirited young mermaid with a thirst for adventure, “The Little Mermaid” stars singer and actress Halle Bailey as Ariel. With the decision to cast Halle Bailey, a black actress as the lead mermaid character has been celebrated by many as a step towards greater representation, diversity and inclusion in mainstream media.
Our response was Farai London, a luxury womenswear brand on a mission is to produce adventurous bold pieces that make customers feel spectacular as well as confident.
INFLUENCE
We worked with Farai London & the UK Disney Partnerships team to produce a range of limited-edition Little Mermaid bikinis and cover ups inspired by the new movie! Launching in time for the release they will be sold exclusively online and promoted via press and via influential content creators.
The collection was inspired by the corals & reefs from The Little Mermaid movie and was hand painted by the designers at Farai.
On the 23rd May, Disney held an immersive event in Soho for their relevant partners for this movie including Kiko Milano and Mattel where Farai exclusively launched the limited collection to key influencers and talent.
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